From Trinidad Guardian online
Tuesday, December 11, 2001
Sanch take creations one step further
Over the past decade, Sanch has become synonymous with well-produced
local music. The Curepe-based label is known for its pan, folk and jazz
collections, which sell well not only locally, but across the world.
One of the attractions of a Sanch CD is the artwork on the inner
sleeves. For at least the last five years, Ken Scott, commissioned by
Sanch founder, Simeon Sandiford, has been the mastermind behind the art
Many people have, over the years, expressed their desire to have
large prints of these paintings to hang in their homes and businesses.
In an effort to please clients, Sandiford and Holder have issued
limited editions of some of these paintings, which have been selling
quickly. These prints can, however, prove to be out of the reach of the
pockets of some.
Sandiford has, therefore, created a calendar that features six
selected works from the Sanch catalogue.
Entitled the Pan in Art 2002 Calendar, its size 18 by 11 inches, this
calendar is printed on high-quality gloss art paper and the paintings
feature pan yard scenes as well as other images featuring the pan.
Sandiford wants the calendar to "create and heighten awareness
of the national musical instrument of Trinidad and Tobago". Of
course, he also hopes it will promote the corresponding CDs in the Sanch
catalogue. Among the six CDs featured on the calendar are Starlift's I
Wanna Hear Some Pan, Pan Jazz Improvisations, The Nostalgic Panyard and
One Caribbean Voice.
The calendar was launched at the end of October 2001 and has been
used by Scotiabank as a promotional product. Other companies are also
seeking to include it in their Christmas promotional gift list.
Sandiford is marketing the calendar at a number of locations across
Trinidad and Tobago [and Boston in the USA].
The intention is to have it available throughout the Carnival season,
for tourists coming for the festival.
It is also being marketed internationally.
This is only one in a line of merchandising items now produced by
Sanch. Also available are T-shirts, personalised CD openers and greeting
cards featuring Scott's art.